We have all heard the discussion surrounding lasting first impressions. Well your final step in the wholesale process becomes the first experience your customers will have with your product line, so be sure to take care as you box up your products for shipment. Use clean, eco-friendly packaging options if you can afford to do so. If you are recycling packaging material, ensure that it is clean and less worn looking. A package that arrives in pristine condition immediately tells your customer that your product is high end, with no imperfections. But if you package your beautifully crafted objects in over-recycled dirty and worn out boxes, your clients will immediately place a lessor value on your product line and may call with complaints regarding the poor quality of your items shipped. So do yourself a favour and train your staff to take extra care in these last, most important final steps.
About April Tracey
April Tracey has over 30 years experience in the fine arts industries encompassing retail, wholesale, manufacturing, import & export plus the educational sector. At the age of 24 years, April opened her first multi faceted business; an art & graphic supply store, art school and gallery. An artist’s acrylic paint manufacturing company developed next followed by a high design sculpture company and high end boutiques. April Tracey BFA Printmaking has always considered herself to be an artist first and foremost.