Shooting your artwork is a daunting task and best left to a professional if you want to achieve high quality archival pigment prints. Resolution and image size are limited if you use a smartphone but if your budget is tight and you are going to shoot your own work, then here are a few tips.
- Shoot your work outdoors on an overcast day.
- Use an easle and ensure that your artwork is at 90 degrees, not leaning forward or backward. I use a small level on the surface of the artwork to be sure it’s flat and not leaning forward or backward into the third dimension.
- Use a tripod to hold your smartphone. Your phone should be parallel to the artwork, not leaning forward or backward. This is very important to avoid image distortion.
- Fill the lens space with your artwork and shoot.
- Clean crop the edges of the captured image and adjust the exposure if necessary.
- TaDaaaa You have a digital image to make prints from.
Giclée is a neologism coined in 1991 by printmaker Jack Duganne for fine art digital prints made on inkjet printers. The name originally applied to fine art prints created on a modified Iris printer in a process invented in the late 1980’s. It has since been used loosely to mean any fine-art inkjet print.
Archival Pigment Print is the term of choice used by many gallerists to describe archival injet prints in lieu of the term giclée print.
We have all heard the discussion surrounding lasting first impressions. Well your final step in the wholesale process becomes the first experience your customers will have with your product line, so be sure to take care as you box up your products for shipment. Use clean, eco-friendly packaging options if you can afford to do so. If you are recycling packaging material, ensure that it is clean and less worn looking. A package that arrives in pristine condition immediately tells your customer that your product is high end, with no imperfections. But if you package your beautifully crafted objects in over-recycled dirty and worn out boxes, your clients will immediately place a lessor value on your product line and may call with complaints regarding the poor quality of your items shipped. So do yourself a favour and train your staff to take extra care in these last, most important final steps.